Bewdley high street was festering with people as the Christmas lights were switched on by BBC Hereford and Worcester presenter Andrew Easton.
Thousands of people lined the streets, along with stalls and a giant Santa Claus who proved very popular with children who had come to get into the festive spirit.
Andrew Easton, drive time presenter at BBC Hereford and Worcester said: “It looks lovely, I’m really pleased to see how many people turn out and how many people buy into the whole idea when a town organises an event you always hope people will come and see what you’re all about.
“There must be a couple of thousand in town tonight, maybe even more. There’s hot food, hot drink, Father Christmas in the middle of it, Christmas music performed by local artists and it’s just a real feel good atmosphere.
“The way the Christmas tree is positioned at the top of load street just finishes the whole thing off.
“Alisha Green from Kidderminster is doing a couple of covers and Christmas songs. We have had everything from the choral society to the concert bands to a couple of duos, schools and in the end we gave Gasoline and matches who I believe are brilliant. We will await their performance.”
Tracey from Redditch attended and said: “It’s brilliant, we came last year. It’s the first time we brought our granddaughter, she enjoys waving at Santa. Bewdley has beautiful restaurants, lovely shops and the music is very good.”
Andrea who lives in Bewdley said: “It’s packed. There’s a lot going on, more than there was last year. I love Bewdley because it is a friendly, little village.”
At the event on December 1 there were also stalls ranging from local food produce to handmade craft stalls.
Sandra Keenen, from Walsall, who owns Little Creations craft stall, said: “We do a stall every year. I love Bewdley, I think it’s got a good atmosphere and it is a community spirit.
“Everybody comes from different places. I had somebody come to look at my stall today and they were from Essex.”