By: Daisy Cole
Photographers from around the world have been using Facetime as a way to create new content while several countries face lockdown orders.
These photographers work remotely via facetime where they direct the model on the screen. Some have then either decided to photograph their phone screen or simply take screenshots of the call.
Photographers for magazine giants such as Vogue and I-D are also adopting this method to keep up with their fashion campaigns.
Puja Bhatia, a photographer based in London said: “Lockdown has definitely made freelance photographers struggle a lot as they depend on weekly work.
“Every industry at the moment is struggling and to an extent these government guidelines are needed.”
The idea for Facetime projects have come from areas of individual photographers everyday lives.
Frida Alexa, a photographer based in Mexico City, said: “Unconsciously, it all started with one line of Grimes’s song “Pin” that says, “I was only looking for a human to reciprocate.”
“As well, I related it to one manifesto that I wrote, where I proposed a dual reality of ourselves – a physical and a virtual one -, imposed individualism and, as a consequence, the fact that we are but renewed errors.”
The Facetime photoshoots are not only beneficial for these photographers, but for their models as well, so both can use these images to add to their portfolios.
Francesca Morrison, a Glasgow-based photographer, said: “It has really made me come out of my comfort zone working with some fantastic models and creating content for my Instagram feed.
“I feel like it’s a good way to also network at this time as obviously it’s hard to go out and shoot. I also found it really helped my mental health as at first, I was struggling to get up and be motivated.
“I have a really huge thanks to give to Colours Agency and Maverick agency, both based in the United Kingdom, who have both been kind enough to let me photograph their models over Facetime.”
With the full extent of the pandemic’s effect still unknown, people are struggling to come to terms with how they will get back to their day jobs.
David Jativa, a photographer based in Winnipeg, said: “Everyone’s mind set will be forever changed after this. I wouldn’t be surprised if it’s harder to work with someone you haven’t previously worked with before.
“But then again, I could be wrong since I will most likely be more open to creating with more people than before. Find a way to stay passionate about your craft.
“Continue shooting every day. Be creative, set yourself apart and adapt to new situations and challenges or else you’ll just be another Instagram photographer with a nice camera. “